Over 30 years experience in the fashion industry

ABOUT ME

Strategic leadership

Over the years I have proven to be an energetic and inspiring leader of a team with strong interpersonal talents. Always looking for new chances to grow the business and making sure all involved know about the tasks ahead and feel connected to the goals to be achieved.

Marketing skills

Through my hands-on mentality I have developed commercial collections resulting in high sell-through for our customers. Providing them with refreshing marketing tools was an essential part of the success of building our British Indigo brand (>250 retail outlets) in The Netherlands, Belgium and Germany. Point of sale material and shop-in-shop concepts were a driving force behind the success of our brands.

Product and collection development 

More than 20 years of experience in the buying and production of shirts, knitwear, pants, coats, jackets and suits both in Asia as well as Europe. Collections were produced and delivered in time, according to specifications and with a focus on achieving the necessary margins.

Strong analytical skills

As a business owner I developed an analytical skill to follow the progress on all of the above-mentioned by closely looking at the numbers. I have grown a strong analytical skill for the financial side of business. 

I have an entrepreneurial expertise in negotiations and execution of complex contracts and agreements with top managers and key decision-makers.

Digital mindset

Already for many years I have had a strong digital mindset. 

Leading a fashion tech start-up for 4 years has given me insight into complex planning structures involving multiple disciplines within the IT business. During this time I have created a network within the digital marketing field.

Ecommerce

During the last 4 years have been the involved as a  CEO of an e-commerce focussed womens wear brand. Online growth through performance marketing combined with branding has been my key focus. The company has grown from a relatively small company in to a multi million dollar business in just over 3 year.